Mid-range travel in Thailand runs roughly ฿2,500–4,500 per person per day, with Phuket and Koh Samui adding a genuine 20–35% premium over that figure. Backpacking works at ฿1,000–1,800; comfortable travel with good hotels and private tours runs ฿5,500–10,000.
Carry cash. Card acceptance is strong in cities, malls and nicer hotels, but street food, markets, songthaews and rural areas remain cash-based.
Book ahead, without exception: domestic flights and overnight train sleepers for peak season (December–February), Phuket and Koh Samui accommodation for the cool-season peak, and any Songkran-period travel.
Agree fares before you ride. Tuk-tuks and unmetered taxis are an easy way to overpay — negotiate first or use a ride-hailing app.
Small savings that add up: street food over tourist restaurants, overnight trains over flights where time allows, and travelling in the cool season's shoulder edges — November or February — for meaningfully lower prices than the December–January peak.