Why go to Sweden
Sweden is a long country in northern Europe, from the Baltic coast and the southern plains to the Arctic mountains of Lapland. It is known for design, clean cities, strong social values and a deep connection to nature, shaped by the right of public access that lets everyone walk, swim and camp in the countryside.
The capital, Stockholm, is spread across islands and has a medieval old town, great museums and an archipelago on its doorstep. Gothenburg and Malmo offer seafood, parks and a relaxed southern atmosphere, while historic towns like Uppsala, Visby and Kalmar show the country's medieval and Viking past.
Further north, Dalarna is the heart of Swedish folk culture, Are is the leading ski resort, and Lapland offers the northern lights, the Midnight Sun and Sami culture. Trains are comfortable and punctual, and English is widely spoken, so Sweden is an easy country to visit.