The São Paulo skyline with the curving Copan building and the Terraço Itália tower

São Paulo State, south-east Brazil · Brazil

São Paulo

South America's biggest metropolis: skyscrapers, street art, world-class museums, immigrant neighbourhoods and one of the best restaurant scenes on the continent.

  • Best time March–May and August–October
  • Stay 2–3 days
  • Good for Food, art, nightlife, architecture, business travel

Photo: Webysther Nunes · CC BY-SA 4.0

Welcome to São Paulo

São Paulo is the largest city in Brazil and in the southern hemisphere, with more than 12 million people in the city itself and over 20 million in the wider metropolitan area. It began as a Jesuit mission in 1554, grew rich on coffee in the 19th century and became the industrial and financial engine of Brazil in the 20th. Waves of immigrants from Italy, Japan, Lebanon, Germany, Spain and elsewhere, as well as migrants from the north-east of Brazil, have shaped its culture.

It is not a conventional beauty. The city is a concrete sea of towers, elevated highways and traffic, but it rewards those who look closer. Avenida Paulista, the main artery, has museums and cultural centres, Ibirapuera Park is a green oasis designed by Oscar Niemeyer, and neighbourhoods such as Vila Madalena and Liberdade have street art, bars and restaurants. Its food is among the best in Latin America.

São Paulo works well as a two- or three-day stop for people who like cities, food and culture. It is not a beach destination, and safety needs the usual big-city care, but its energy and diversity are unlike any other Brazilian city.

  • Major City
  • Culture & Arts
  • Food & Wine

Why visit

Why visit São Paulo?

São Paulo is the place to see modern, urban, multicultural Brazil, and to eat well.

  • A world-class food scene

    From street food and Italian pizza to Japanese and Lebanese cooking, and top modern Brazilian restaurants.

  • Museums and art

    MASP, the Pinacoteca, the Museum of the Portuguese Language and the Bienal.

  • Street art

    Beco do Batman and the walls of Vila Madalena and the centre.

  • Immigrant neighbourhoods

    Liberdade for Japanese and Asian culture, Bixiga for Italian, and Bom Retiro for Korean and Jewish heritage.

  • Nightlife and music

    Clubs, live music and bars open every night.

Main attractions

Top things to see in São Paulo

Most sights are along or near Avenida Paulista and in the historic centre.

  1. The Museu de Arte de São Paulo, MASP, a red modernist building raised on pillars

    Avenida Paulista and MASP

    The city's main avenue, with skyscrapers, cultural centres and cafés. MASP, a modernist museum on red pillars by Lina Bo Bardi, has one of the best art collections in Latin America. The avenue is closed to cars on Sundays.

    Tip Go on a Sunday for a street party.

  2. Trees and a pond in Ibirapuera Park in São Paulo

    Ibirapuera Park

    The city's central park, with lakes, trails and buildings designed by Oscar Niemeyer, including the Bienal pavilion and museums.

    Tip A calm break from the city.

  3. The interior of the Mercado Municipal with stalls and stained glass

    The Mercado Municipal

    A grand 1933 market hall with stained glass, selling fruit, spices, cheese and cured meats, and famous for its mortadella sandwich and pastel de bacalhau.

    Tip Go for a late breakfast or early lunch.

  4. Colourful murals and street art covering the walls of Beco do Batman

    Beco do Batman

    An alley in Vila Madalena covered in graffiti and murals, changing constantly, and surrounded by galleries and bars.

    Tip Go in the afternoon, and stay for dinner.

  5. Liberdade

    The Japanese and Asian quarter, said to be home to the largest Japanese community outside Japan, with markets, temples and restaurants.

    Tip Go on a Sunday for the street fair.

  6. The Copan Building and Terraço Itália

    Oscar Niemeyer's serpentine Copan apartment block, and the Terraço Itália rooftop, which give views across the city.

    Tip Go at sunset.

Things to do

Best things to do in São Paulo

São Paulo rewards curiosity and appetite.

  1. Eat a mortadella sandwich

    A towering sandwich at the Mercado Municipal.

    Tip Share it.

  2. Visit MASP

    See European masters and Brazilian art.

    Tip Free on Tuesdays, check the schedule.

  3. Join a street art tour

    Learn about the artists and history of the city's murals.

    Tip Book a walking tour.

  4. Eat pizza

    The city has some of the best pizza outside Italy.

    Tip Try a Brazilian topping.

  5. Explore Liberdade

    Sushi, ramen, Japanese sweets and shops.

    Tip Go on a weekend.

  6. Go out in Vila Madalena

    Bars, live music and restaurants, with a lively atmosphere.

    Tip Use ride-hailing apps.

Local food

What to eat in São Paulo

São Paulo's food is the most diverse in Brazil, shaped by immigration.

  • Mortadella sandwich

    A giant sandwich of thin-sliced mortadella at the Municipal Market.

    Where to try it Mercado Municipal.

  • Pastel

    Crisp fried pastry filled with cheese, meat or cod, served with sugar-cane juice at street fairs.

    Where to try it Street markets and feiras.

  • Pizza

    Thin, crisp pizzas in Italian-Brazilian tradition, in neighbourhoods such as Bixiga.

    Where to try it Pizzerias throughout the city.

  • Japanese food

    Sushi, sashimi and ramen, in the Liberdade and Aclimação neighbourhoods.

    Where to try it Liberdade.

  • Feijoada

    Black bean stew, served on Wednesdays and Saturdays.

    Where to try it Traditional restaurants.

  • Coffee and pão de queijo

    Coffee from the state's plantations, and cheese bread.

    Where to try it Cafés everywhere.

Accommodation

Where to stay in São Paulo

Choose a base near Avenida Paulista or in Jardins and Vila Madalena.

  • Jardins and Avenida Paulista

    Hotels close to museums and restaurants.

    Best for: Safety and convenience

  • Vila Madalena and Pinheiros

    Boutique hotels and guesthouses.

    Best for: Nightlife and art

  • The centre

    Budget hotels, but avoid at night.

    Best for: History

What a night costs

Budget hostel or hotel
US$25–70 per night
Mid-range hotel
US$90–180 per night
Luxury hotel
US$220–500 per night
Meal at a mid-range restaurant
US$15–40 per person

Transport

Getting to and around São Paulo

São Paulo is Brazil's busiest air hub.

Getting there

  • Flight to Guarulhos (GRU)

    Direct flights from Europe, North America and other South American cities.

    Allow 1 to 1.5 hours to the centre, or take a train and metro.

  • Flight from Rio

    About 1 hour to Congonhas or Guarulhos.

    Frequent departures.

  • Bus from Rio

    About 6 hours.

    Comfortable coaches.

Getting around

The metro is efficient, and ride-hailing covers the rest.

  • Metro and trains

    Clean and reliable, reaching many sights.

    Avoid rush hours.

  • Uber and 99

    The safest way to move at night.

    Use the app.

  • Walking

    Good along Paulista and in Vila Madalena.

    Watch traffic.

When to go

Best time to visit São Paulo

São Paulo has a mild, humid subtropical climate, with warm, rainy summers and cooler, drier winters.

  • Summer (December–February)

    Good

    Warm and rainy, with afternoon storms.

  • Autumn (March–May)

    Best time

    Mild and pleasant.

  • Winter (June–August)

    Good

    Cool and dry, with occasional cold snaps.

  • Spring (September–November)

    Best time

    Warm, with jacaranda blossom.

Worth planning around: January and February for heavy afternoon rain.

Itinerary

Three days in São Paulo

The avenue and museums, markets and street art, and the parks.

  1. Day1

    Avenida Paulista

    Art and culture.

    • Morning MASP and the avenue.
    • Afternoon The Pinacoteca or Japan House.
    • Evening Dinner in Jardins.
  2. Day2

    Markets and art

    Food and murals.

    • Morning The Mercado Municipal.
    • Afternoon Beco do Batman and Vila Madalena.
    • Evening A bar in Pinheiros.
  3. Day3

    Parks and Liberdade

    Green and Asian São Paulo.

    • Morning Ibirapuera Park.
    • Afternoon Liberdade.
    • Evening Sunset at Terraço Itália.

Travel tips

São Paulo travel tips

A few tips help you get the most out of the city.

  • Use the metro, and use Uber or 99 at night.
  • Avoid the Cracolândia area and empty streets in the centre after dark.
  • Keep your phone out of sight, and carry only what you need.
  • Go to Avenida Paulista on Sunday.
  • Book popular restaurants in advance.
  • Visit museums on weekdays, when they are less crowded.
  • Allow time for traffic.

FAQ

São Paulo: frequently asked questions

How many days do you need in São Paulo?

Two or three days for museums, food and neighbourhoods.

Is São Paulo worth visiting?

Yes, for food and culture, if you like cities.

Is São Paulo safe?

The main visitor areas are generally fine. Take the usual big-city precautions and avoid certain parts of the centre at night.

Rio or São Paulo?

Rio for scenery and beaches, and São Paulo for food and culture. Many visitors do both.

What is the best time to visit?

March to May and August to October.

What food should I try?

A mortadella sandwich, pastel, pizza and Japanese food in Liberdade.

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