Welcome to São Paulo
São Paulo is the largest city in Brazil and in the southern hemisphere, with more than 12 million people in the city itself and over 20 million in the wider metropolitan area. It began as a Jesuit mission in 1554, grew rich on coffee in the 19th century and became the industrial and financial engine of Brazil in the 20th. Waves of immigrants from Italy, Japan, Lebanon, Germany, Spain and elsewhere, as well as migrants from the north-east of Brazil, have shaped its culture.
It is not a conventional beauty. The city is a concrete sea of towers, elevated highways and traffic, but it rewards those who look closer. Avenida Paulista, the main artery, has museums and cultural centres, Ibirapuera Park is a green oasis designed by Oscar Niemeyer, and neighbourhoods such as Vila Madalena and Liberdade have street art, bars and restaurants. Its food is among the best in Latin America.
São Paulo works well as a two- or three-day stop for people who like cities, food and culture. It is not a beach destination, and safety needs the usual big-city care, but its energy and diversity are unlike any other Brazilian city.
- Major City
- Culture & Arts
- Food & Wine